‘Having the right web site isn’t much good if your customers and future customers can’t find you’.

When we first started promoting sites we offered basic submissions and Yahoo registration through a relationship we developed with Internet Marketing UK, to offer Internet Marketing and search engine optimisation to our clients. Though our clients were happy, we didn’t believe they were reaching their potential.

At that time we put every resource into learning and understanding the effect of design techniques on conversions, leads, sign ups and sales. We utilised the services of a professional author to write copy for our sites. The structure of sales pages in terms of the text is fundamental, few Design Companies appreciate the intricacies involved in deploying effective sales language.

After 9 months we were ready to see what we had learned.

We launched our first text and code optimised site. Our main goal was to dominate the European area along with our local area.

We knew it would be a big challenge. Web design, web development, search engine optimisation, web promotion and internet marketing are some of the most difficult categories in which to get top 20 rankings.

But as we were first in the field we succeeded.

Within 4 weeks we moved into the No.1 spot for most of our main keywords.

No.1 Ranking - AOL Search
No.1 Ranking - MSN
No.1 Ranking - Excite
No.1 Ranking - iWon
No.1 Ranking - WebCrawler
No.1 Ranking - All the Web
No.1 Ranking - Lycos
No.1 Ranking - Overture
No.2 Ranking - HotBot
No.2 Ranking - Google

The success of any site depends upon the design, text and marketing.

We have kept pace with the market. There is no point getting thousands of visitors to a site if the pages are so crammed full of keywords that they make no sense. We now utilise the services of a published poet and wordsmith to carefully create sales pages, not doorway or gateway pages.